做高客单？先把人设讲清楚，而不是把时长剪没了

我最近发现大家都有一个挺常见的误区。为了提升完播率，就下意识觉得“那我是不是要把内容做得更短？”

其实内容越短，越没办法把你的人设交代清楚。

首先，大家要搞明白一点：并不是视频越短，曝光就更好。平台是“同段位比拼”的——你做 7 秒，它就把你丢进 7 秒的池子里，你做 40 秒，它就把你和 40 秒的内容比较。你永远是在跟同时长的内容竞争，而不是全平台打PK。

第二个我想提醒大家的点是： 如果你是在做人设，或者你想做高客单价、想让别人信任你，那真的不要为了“短”去疯狂剪辑、或者故意压缩内容。因为你真正需要的是表达自己、把自己的特点展现出来，让别人更了解你。

你真正要在意的不是“时长有多少”，而是你有没有废话、有没有啰嗦。只要你一直有新内容进来、一直在推进，即便是3 分钟、5 分钟，也完全没问题。

其实如何你的目的是做人设，提升信任度，观众不是为了一个爽点来找你，而是想听你说点什么，知道你是谁，感受到你能给他价值。平台现在的清朗行动也在强调这一点——深度内容、有收藏价值的内容的权重更高。

包括我最近在看 Tim和老罗访谈、以及国外Mr.Beast 的做法，他们其实都在做*切片式长内容”。什么意思？就是一个长视频由一段段“有刺激点、有新信息”的短视频组成。每个切片都有内容、都能抓住你，所以你不想滑走。这样拼出来的长内容，反而更有竞争力。

Selling High-Ticket Offers? Tell Your Story Clearly — Don’t Cut Your Content Into Nothing.

I’ve recently noticed a pretty common misunderstanding.

To improve watch-through rate, many people instinctively think, “Should I make my content shorter?”

But the truth is, the shorter your content is, the harder it is to communicate who you are.

First, you need to understand this: shorter videos do not automatically get better exposure.

The platform compares you within the same duration tier — if you make 7 seconds, you compete in the 7-second pool; if you make 40 seconds, you compete in the 40-second pool.

You’re always competing with videos of the same length, not the entire platform.

The second thing I want to remind you is this:

If you’re building a personal brand, aiming for high-ticket offers, or want people to trust you, then you really shouldn’t cut your content just to be “short.”

What you truly need is to express yourself — to show your personality so people can understand you better.

What you should care about is not “how long it is,” but whether you have fluff or unnecessary repetition.

As long as you keep bringing in new information and consistently move the content forward, even 3 minutes or 5 minutes is perfectly fine.

If your goal is to build a persona and increase trust, remember this: viewers are not coming to you for a single dopamine hit.

They come because they want to hear what you think, know who you are, and feel the value you bring.

And the platform’s current “Qinglang” direction also emphasizes this — deeper, more collectible content gets more weight.

I’ve also been watching interviews from Tim and Luo Yonghao, as well as MrBeast’s approach overseas.

They’re all creating what I call slice-based long content.

What does that mean? A long video made of multiple short segments, each with new stimulation or new information.

Every slice has substance and keeps you engaged, so you don’t want to swipe away.

And when these slices stack together, the long content becomes even more competitive.

This is the direction I’m seeing, and I wanted to share it with you.