Rehashing Old Content Is the Biggest Waste of Time

Here’s a quick reminder for all creators.

Stop repackaging old ideas that your peers have already talked about a thousand times — the stuff your audience has heard over and over again.

The only reason those topics went viral back then

was because they were new at that moment.

People didn’t understand them yet, so they felt valuable.

But most information has a shelf life.

Once that window closes, if you keep repeating it, your audience will immediately feel:

Your content is outdated — like you’re not keeping up with the industry.

You’re copying others — because they’ve already seen that content too many times.

And remember, building an IP is really about building trust.

But when people hear something that feels average and overused,

they won’t expect much from you,

and they definitely won’t stick around.

So this kind of content becomes purely ineffective output —

and honestly, it’s a waste of your time.

No matter what industry you’re in, you need to be clear about one thing:

What are the real conversations happening right now?

What are people actually discussing today?

Create around today’s discussions.

That’s where the real value is.